“Product Manager” has become a job title for people who do one thing: manage products. But what if that’s not your skillset, or you’re looking to branch out?

You may be wondering if there are any other types of jobs that would interest you as a PM. In this post, we explore alternative careers for product managers and give examples of how these roles differ from their product-management counterparts.

Marketing Director

The marketing director is responsible for the overall strategy of a company’s marketing. They work with other departments, such as sales and finance, to help achieve their goals. The marketing director oversees the creation, implementation, and management of the company’s marketing plan.

They also oversee the development of their budget, which includes all costs associated with creating and executing campaigns that drive traffic back toward your website or app (e-commerce), growing customer engagement through social media posts, content creation efforts like blog posts, etc.

Business Developer

A business developer is a person who helps businesses grow and expand. They have to be good at finding new clients as well as helping existing ones grow. Business developers are responsible for making sure that the client has everything they need to succeed in their field of work.

Business developers need to be able to communicate with people from different industries so they can understand what makes each one tick and how it can benefit them personally or professionally (or both).

Principal

A principal is a person who leads an organization or business. They need to be able to make decisions and give direction when needed, but they also have to be able to delegate work so that others can help out with the day-to-day tasks. Principals might supervise other employees directly, or they could oversee entire departments within their company.

In some cases, a principal might even be the owner of a business. They are responsible for its overall success or failure and must make sure that their company stays profitable. If it starts to lose money, they may have to make some tough decisions about layoffs or other cost-cutting measures in order to keep things going smoothly.

Research and Development Technician

The Research and Development Technician (RDT) is responsible for the development, testing, and implementation of new products. They work closely with engineers to ensure that new products meet the needs of customers. The RDTs also analyze market trends, conduct surveys, and analyze data in order to make strategic decisions about how best to position their company’s product line in a competitive market.

The RDT is the link between the company’s research and development team and its marketing and sales departments. They are responsible for making sure that new products are not only innovative but also meet the needs of their customers. The Research and Development Technician must have strong analytical skills in order to understand market trends and conduct surveys.

Marketing Consultant

A marketing consultant is in a position that requires a lot of creativity, passion, and knowledge. Marketing consultants help businesses with new product development and marketing campaigns. They can work in different industries, including technology, finance, and retail.

The marketing consultant can work as a full-time employee or as an independent contractor. They typically specialize in one area of marketing, such as social media or advertising. Their job is to create a strategy for the company that will help them reach their target audience and achieve their goals.

Marketing consultants work with businesses to determine what their goals are and how they can reach them. They will do research and create a plan that helps the business achieve those goals.

They may also handle any projects that need to be done, such as creating advertisements or developing websites. Marketing consultants typically have a bachelor’s degree in marketing or communications and at least two years of experience in the field.

Sales/Marketing

A salesperson or marketing person is someone who helps company sell products. Sales and marketing people work together to create a product that is appealing enough for customers to want it, and then they help get the product into their hands.

As a product manager, you are responsible for making sure your company’s products are selling well—but not just any old way! You need to know when each of your products needs an update so you can keep them on top of their game in terms of quality and innovation.

If they don’t stay current with what consumers want (and if they don’t meet deadlines), then how can anyone else trust using them? It’s up to you as Product Manager (TM).

Growth Product Manager

A growth product manager is a new role in the product management world. It focuses on helping companies grow their businesses by building products that attract and retain users. The role is a hybrid of a product manager and a growth marketer, and it’s still emerging.

The purpose of this position is to help your company achieve its growth goals by identifying new opportunities for growth, identifying the right products for those opportunities (and sometimes even creating them), and measuring the results of these experiments with metrics like conversion rates or revenue over time.

Then determining whether or not those experiments were successful enough to continue down that path or whether it makes more sense for you to pivot away from where you are now and towards something else entirely instead.

Conclusion

We hope this article has given you some new ideas on how to use your product management skills in a different way.

Your resume and cover letter don’t have to be just about the job you were doing before. Instead, get creative with how you showcase your skills and experience and use them to apply for jobs that might not seem like a perfect fit at first glance.

If you need help with your resume, we have a team of experts on hand to help you craft the perfect resume for your next job.